Brand kit
Logos, colours and type
Putting BirdUp in a story, a slide or next to your own logo? These are the official assets. No need to screenshot the app icon; everything here is high-res and ready to drop in.
Logos
Each mark comes in a version for dark and light backgrounds. Previews sit on the surface they’re made for.
Colours
Two colours make the logo. The rest is Fieldnote, the palette our apps are built on.
Brand core
BirdUp Mint
#42d39f
The bird itself, and the only colour we use decoratively.
Deep Green
#115e41
The wordmark on light backgrounds.
Fieldnote palette
mint
50
#e9f7ef
100
#c9ebd8
200
#9cdbb9
300
#7ac6a6
400
#5dae8a
500
#44916e
600
#2f7556
700
#1f5a40
800
#133d2b
900
#0a2418
iron
50
#f2f3f1
100
#d8dad5
200
#a7aba4
300
#747972
400
#464a44
500
#2d302b
600
#1f2119
700
#141611
800
#0b0c08
900
#050604
paper
50
#fbf9f4
100
#f4f0e6
200
#e8e1ce
300
#d6cbb0
400
#a9a088
500
#7b7563
600
#524e42
700
#363329
800
#22201a
900
#14130f
Semantic accents
Four earthy accents do semantic work in the app: seasonal warnings, rarity, highlights, water. They carry meaning, so they never decorate. Mint does that job.
Ochre
Seasonal cues and warnings
#e5b264 · #b8842b · #7b5716
Bottlebrush
Rare sightings and alerts
#e07a5f · #c94f2e · #8a2e17
Wattle
Highlights and endemic species
#f4c75b · #d9a021 · #8e6410
Eucalyptus
Water and information
#7fa69a · #4f7e72 · #2e544a
Type
Three faces, three jobs, all free on Google Fonts.
Galahs at golden hour
Weights 400 to 500. One italic word in mint is the brand signature; use it once per heading, on the word that earns it.
Log the sighting before the bird moves on. Species, count and location in a couple of taps.
The default face for everything that isn't a heading or a label.
Eolophus roseicapilla · 31.95°S 115.86°E
Micro labels only: species codes, coordinates, eyebrows. Never body copy.
House rules
- Pick the version made for your background. That's why there are two.
- Give the logo clear space of at least the height of its B on every side.
- Keep the colours as they ship. No recolouring, gradients or shadows.
- Don't stretch, rotate or redraw the bird.
- Write it as BirdUp: one word, capital B, capital U.
After a format that isn’t here? Email [email protected] and we’ll send it over.